Wednesday, 30 November 2011

RSA Films

When trying to find some examples of music video adverts I stumbled upon this music video.
The video demonstrates a proper use of visual tempo, it cuts from one scene to another with only a few seconds in between leading to a smooth and flowing piece.
  The only way in which I couldn't borrow ideas from it is the effect given by focusing on a small intimate setting.
  This would not portray my song as it is about the country and the land and so while people make an appearance this is not the focus of my music video. Scenes in my video require a little more of a broader scope, the effect of it not being so intimate means the viewer may feel slightly detached and therefore not respond to the video so well.
However, if the video can match the songs rhythm I think this will create a more primal connection relying on the viewers eyes and ears, meaning the inappropriate/ over use of people could actually be detrimental to the outcome of the video.